The platform is rolling out a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company announced that it now features over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is considered mass-produced AI material, a term for substandard, factory-style content that is typically absurd or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the power to increase or decrease of that, depending on their own likes,” stated a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 m media items are added to the service daily, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the volume of AI-generated videos they see by accessing the topic control feature in the platform and picking AI-made media. Additional categories that are already be controlled under the filter encompass news, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules mandate creators to identify convincing artificially created content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any believable AI video that is without a tag can be deleted under its community policies.
Additionally, the platform will from now on add an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million awareness program for experts and institutions to create educational content about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most harmful content before it gets reviewed by people. The platform announced a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
